Privacy policy
BullyBillows Holdings Limited is a company registered in England and Wales which is part of the BullyBillows group of companies, which also includes BullyBillows Limited registered in England and Wales, with registered offices at 18 The Ropewalk, Nottingham, England, NG1 5DT and BullyBillows s.r.o., registered in the Czech Republic, with registered offices at Roudenska 812, 370 07 Roudne, Czech Republic (collectively referred to as "BullyBillows", "we" or "us").
This Privacy Policy sets out how we collect, store and use personal data about you. This includes information collected online such as through our website and social media and offline, for example, through our customer services or physical locations such as pop-up stores.
This Privacy Policy is effective from 17 June 2025.
1. Personal Data We Collect About You
We may collect the following information about you, such as:
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Your name, age/date of birth and gender
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Your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address
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Your location and device information
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Your shopping habits from purchases and orders made by you
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Your online browsing activities on the BullyBillows website
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Your payment card details when you make a purchase or place an order with us
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Your communication and marketing preferences
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Your interests, preferences, information about your lifestyle, feedback, competition and survey responses
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Your correspondence and communications with us
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Photos or information submitted by you to us via our website
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Other publicly available personal data, including any you have shared via a public platform (such as social media)
Some of the above personal data is collected directly, for example when you set up an online account on our website or send an email to our customer services team. Other personal data is collected indirectly, for example, from your browsing or shopping activity. We may also collect personal data from third parties, including from commercially available sources, such as public databases and data aggregators or social media. If you do not want us to receive your personal data from other sources, you will need to communicate your preferences directly with the relevant sources.
2. How Do We Use Your Personal Data?
We use the information we collect about you for the purposes set out below:
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To communicate with you about your purchases or our products and services
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To market our products and offers, including via e-newsletter that you subscribe to or where you have opted in to receive news, offers from us
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For data analytics - we use information about you to help us improve our products and our users’ experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns
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For research and surveys to improve our products and services
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For advertising - we use information about you, including cookies information and other information we (and our third-party partners) collect from you automatically about your use of our services, to serve, personalise and measure the effectiveness of advertising. This includes showing you advertising we think you might find interesting as well as displaying advertising to potential new users that have similar interests
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To carry out prize draws or competitions
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To provide you with customer services
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To carry out administrative services, including processing payment instructions or orders, preventing or detecting fraud or other crimes and verifying your identity and credit/payment status
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For matters that you have specifically consented to - BullyBillows may seek your consent to use your information for a particular purpose. Where you no longer want us to use your information for that purpose you may withdraw your consent to this use
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To protect our business and your account from fraud and other illegal activities
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For matters that we are required to use your information by law
3. Legal Bases for Processing
Generally, BullyBillows will rely on the following legal bases to collect and use your information:
Contractual necessity: We need it to provide our products and services to you and fulfil our obligations to you under our contract.
Legitimate interests: It is necessary for our legitimate interests, for example, providing a useful and customised service, sending you relevant marketing messages, displaying advertising and tracking its effectiveness, using information we collect about you (like your spending, shopping habits) so that we can make more informed predictions, decisions and offers for our customers and enhancing our products and services via research and development.
Consent: You consent to us, and our third party partners, using your information in a certain way – for example, to hear about new features or offers. If you consent to our use of your information, you can withdraw that consent at any time.
Legal obligations: It is necessary for compliance with our legal obligations – for example, to disclose your information in response to law enforcement requests and to retain your information for our record keeping purposes.
4. Cookies and Similar Technologies
We use cookies, pixels and other tracking technologies (“Cookies”) to improve our products and your experience on our website by collecting information on how you use our website. Some of the Cookies we use are required to enable core site functionality, for example to provide secure log-in or to remember how far you are through an order, but we also use Cookies that allow us to analyse site usage (so we can measure and improve performance), and advertisement Cookies which are used by advertising companies to serve ads that are relevant to your interests.
We may also tailor our website and our products to your interests and needs, by collecting information about your device and linking this to your personal data to ensure that our website presents the best web experience for you.
You can view more information on the Cookies we use and adjust your preferences at our Cookies Policy (https://www.bullybillows.eu/pages/cookie-policy). Please note, however, that without Cookies you may not be able to use all of the features of our website or online services.
5. Children
Our website is not intended for children and we do not knowingly collect data relating to children.
6. Disclosure of Your Information to Third Parties
We do not sell your personal data. We do share it with others in these ways:
Our Service Providers:
We use a number of trusted third parties to provide us with services which are necessary to, or assist us, with running our business and who process your information on our behalf, for example:
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If you order a product or service from us, our trusted third parties facilitate payment and delivery of the products and services you have ordered
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To help us process and analyse your personal data for us, to support us when suggesting products and services which may interest you
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Affiliates and individuals or entities we work with to promote our business
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Professional advisors including consultants, public relations professionals, financial advisors, legal advisors, bankers, auditors and insurers
Examples of the kind of third parties we work with are:
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IT companies who support our website and other business systems.
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Operational companies such as delivery couriers to contact you about your order delivery & occasionally service review messages
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Direct marketing companies who help us manage our electronic communications with you.
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Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our website.
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Data insight companies to ensure your details are up to date and accurate.
Other Recipients:
We share your personal data with the following third parties that process your personal data for their own purposes (i.e. these third parties are not processors on our behalf):
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Interested third parties that will send you marketing, but only if you consented to receive such communications from them
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Law enforcement or other agencies if we are required to do so by law or court order to disclose your personal data
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In the event of a corporate exercise such as a restructuring, merger or acquisition with or by a third party.
7. Third Party Links
This website may include links to third party websites, plug-ins and applications (for example, to leave a review on TrustPilot). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
8. Social Media and User Generated Content
Our website allows users to submit their own content. Please remember that any content submitted to our website or social media platforms may be viewed by the public, so you should be cautious about providing your personal data. We are not responsible for any actions taken by other individuals if you post or submit personal data on our website or social media platforms.
9. How Long We Retain Your Information
We will store your personal data only until the purposes for which we have collected or received your personal data are fulfilled or once our statutory obligations to preserve records have expired.
10. How We Secure Your Personal Data
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties on a need-to-know basis. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
11. International Data Transfers
The data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) or the UK. It may also be processed by staff that operate outside the EEA or UK and work for us or our suppliers. These staff may be engaged in the fulfilment of your orders, the processing of your payment details, the maintenance of our services and the provision of support services. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
Where your personal data is transferred outside of the EEA or the UK to a territory not subject to an adequacy decision by the European Commission or the UK, we have agreements in place with the relevant parties which include standard data protection clauses adopted by the European Commission and/or the UK, to ensure that appropriate safeguards are used to protect your personal data. Alternatively, we may put in place other appropriate safeguards as necessary.
12. What Are Your Legal Rights
Under certain circumstances, you have the following rights under data protection law:
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Right of access: This enables you to receive a copy of the personal data we hold about you.
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Right of rectification: This enables you to have any incomplete or inaccurate data we hold about you corrected.
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Right to erasure: This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. We may not always be able to comply with your request of erasure for legal reasons.
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Right to object to processing of your personal data: You may object to the processing of your personal data if you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
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Right to restrict processing of your personal data: This enables you to ask us to suspend the processing of your personal data in certain circumstances.
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Right to withdraw consent at any time: Note that if you withdraw consent, we may not be able to provide certain products or services to you.
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Right not to be subject to automated decision-making: Where the decision produces a legal effect or a similarly significant effect on you.
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Right to request the transfer of your personal data to you or to a third party: This enables you to transfer your personal data in a structured, commonly used, machine-readable format to another controller.
If you wish to exercise any of the rights set out above, please contact us at the contact details in the Our Details section below.
13. What If You Don’t Wish to Receive Marketing?
You can click on the ‘unsubscribe’ link in any marketing email you receive to unsubscribe. You can also contact our Customer Care team. Once you do this, we will update our records to ensure that you don’t receive further marketing messages.
If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request. Please note that opting out of marketing messages will not stop service communications, such as order updates.
14. How to Make a Complaint
If you have any concerns or would like to make a complaint about our processing of your personal data, you may do so via the Information Commissioner’s Office directly on the details below. However, we would encourage you to contact us first as we aim to promptly and satisfactorily resolve any concerns or complaints you may have in relation to our processing of your personal data.
15. Changes to Our Privacy Policy
We may update and make changes to our Privacy Policy from time to time. When we make these changes, we will publish the updated Privacy Policy on our website. If we make any significant changes, we will take additional steps to inform you of these.
16. Our Contact Details
If you have any questions about this Privacy Policy or your personal data, please email us at privacy@bullybillows.com.