Durable & Comfortable Dog Accessories for All Breeds
In 2017 BullyBillows set out to redefine the dog accessories market, by developing bespoke products from the ground up, built for comfort, safety and durability.
🏅1,000,000+ Products Sold
Benjamin BillowsCo-Founder
Your four legged best friend is an extension of us as humans. That's why durable products that offer utility is so important for us.
–Benjamin Billows
Benjamin Billows
Co-Founder
About Benjamin
Ben co-founded and helped build BullyBillows from his spare bedroom in Nottingham, where the earliest orders were prepared and addressed by hand. As a dog owner, he believed that equipment should reflect how important dogs are in their owners’ lives, combining strength and everyday practicality with comfort and style.
Recognition
Honors and Awards: Named a Forty Under 40 UK Winner in 2025 and Retail Entrepreneur of the Year for the Midlands at the 2023 Allica Bank Great British Entrepreneur Awards.
Focused on
Charity
Ben and Anthony have kept charitable giving at the heart of BullyBillows, supporting rescue organisations and dog welfare initiatives across the UK and beyond.
BullyBillows is proud to support Birmingham Dogs Home as a Platinum Patron, helping the charity care for and rehome homeless dogs across the Midlands.
Continuing the tradition behind the brand’s first project, the 2024 BullyBillows Charity Calendar raised for Jerry Green Dog Rescue.
Anthony KoumiCEO, Co-Founder
“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”
–Anthony Koumi
Anthony Koumi
Chief Executive Officer & Co-Founder
Leading BullyBillows' growth, strategy, customer experience and creative direction.
About Anthony
Anthony co-founded BullyBillows to create the kind of dog accessories that combined dependable performance, comfort and distinctive design. Today, he leads the company’s ship from strategy, customer experience, UK/International growth and creative direction. Success from helping take BullyBillows from a Nottingham spare bedroom to a global canine accessories brand.
Recognition
Honors and Awards: Forbes 30 Under 30 Europe, Retail Entrepreneur of the Year, Been There. Done That. Podcast
Focused on
Charity
Anthony & Ben have kept charitable giving at the heart of BullyBillows, supporting rescue organisations and dog welfare initiatives across the UK and beyond.
BullyBillows is proud to support Birmingham Dogs Home as a Platinum Patron, helping the charity care for and rehome homeless dogs across the Midlands.
Continuing the tradition behind the brand’s first project, the 2024 BullyBillows Charity Calendar raised for Jerry Green Dog Rescue.
We’ve made dogs and owners happy in
114+ Different Countries
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Czechia
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Slovakia
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Norway
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Ireland
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USA
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Canada
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Germany
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Japan
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Italy
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Spain
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Brasil
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Netherlands
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Switzerland
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Poland
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Sweden
University Led Testing
Nottingham Trent University Partnership
The Animal Science Department
As our platform grew, we continued to invest in R&D (research and development) by flourishing a working relationship with our local university. We test important product factors whilst dogs are wearing our products such as paw pad pressure, stride length and the list goes on by one of two machines available in the UK to give accurate data. We don't just white-label products, we create unique products for both dogs and their handlers. All products are copyrighted and come with protected design rights.
- Specialist UK Pressure Test
- Canine Biomechanics
Built on Research
Vision to Reality
In-house 3D design team
Once the concept is agreed, we move into prototyping, testing and real-world trials. This process can take anywhere from three months to a year, giving us the time to assess, refine and improve every element before a product enters mass production.
- Original Product Design
- Created in-house
Designed With Purpose
Innovation at the Core
Advanced design, continuous testing and purposeful innovation go into every product we create.
BullyBillows is not afraid to push boundaries. We’ve embraced cutting-edge technology to design and manufacture products that go beyond the conventional. From anti-pull harnesses engineered with precision to collars that combine comfort with strength, each product is the result of extensive research and development.
Our team doesn’t stop at “good enough.” We constantly test, refine, and elevate our products to ensure they offer superior functionality, safety, and comfort. That’s what sets BullyBillows apart, we don’t follow trends, we create them.
- Engineered Innovation
Built to last
Durability You Can Depend On
Reinforced Products Designed to Withstand Powerful Dogs and Demanding Use.
Your dog’s gear should be as tough as they are. BullyBillows products are crafted with durability at the forefront. Using military-grade materials and reinforced stitching, we design products that can withstand the strength of even the most powerful breeds, without compromising on comfort. All our product ranges are pressure tested to ensure they are built to last and you can trust them to keep your dog safe
We’re not about fast fashion for pets. We’re about investing in quality that lasts, so you spend less time replacing and more time adventuring.
- Lasting Strength
A Brand That Gives Back
At BullyBillows, we believe every dog deserves a loving home and the care they need. That’s why giving back is woven into our brand’s DNA. We actively support animal shelters and organisations dedicated to rescuing and rehoming dogs in need.
When you shop with BullyBillows, you’re not just investing in premium products, you’re contributing to a greater cause. Every purchase helps fund initiatives that change lives, one paw at a time.
- £80K+ Donated to over 40 charity organisations.
- 40K+ Products donated to dogs in need
Helping the charity care for and rehome homeless dogs
The Charity Calendar helped support Jerry Green Dog Rescue.
Advocating for Dogs
Beyond product development and sales, we’re on a mission to be a voice for the voiceless. BullyBillows uses its platform to raise awareness about animal welfare, responsible dog ownership, and rescue efforts. Our advocacy is not a marketing angle, it’s a responsibility we take seriously.
Partnership
Born in Nottingham
Backing the Community That Built Us.
In 2025, we became an Official Partner of Nottingham Forest Football Club. Sponsoring their first Netball team and Nottingham Forest Women’s Football Club. BullyBillows proudly supported a partnership built on shared values: ambition, performance, community and belief in the next generation.
Proudly Partnered with Nottingham Forest- Supporting Women’s Sport
Our Community
Building a Pack
We don't build BullyBillows around paid hype. We build it around products, moments and experiences that people genuinely want to talk about.
Because real loyalty can't be bought. It's earned on everyday walks, in training sessions, through muddy adventures, strong first impressions and gear that keeps showing up when it matters.
